With a Name Like Manischewitz ...
According to the New York Times, everyone's favorite brand of kosher food, Manischewitz, wants to go mainstream. If I didn't know Manischewitz, chances are no kind of advertising would convince me to buy its products when up against other brands. And since I do know Manischewitz, I'll stick to buying their products only during Passover. But you tell me:
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