Thursday, May 15, 2008

The Big Apple (Store)

It's madness down on Boylston St. tonight. Madness, I tell you! Madness! Police detail, long lines, cheering greeters, crowds of onlookers, amateur photographers, news vans ... and all that for the opening of a store. Not just any store, mind you, but the brand new Apple Store in downtown Boston, which opened tonight at 6 p.m. Woo hoo! Yes, of course I was there — albeit a little later than that — geeking out. And as cool as I thought the store was before, it's a stunner now that it's open. The spiral staircase, the glass window facade, the brightness inside ... it's all pretty darned cool, and that's not even mentioning the computers and other stuff on sale. Of course, I didn't get to the store in time to get one of the 2,500 free t-shirts, but at 9:30 p.m. I was able to snag an iPod sleeve. (Great, now all I need is a new iPod.) And apparently, I also missed Tek, Jon Lester, and Coco Crisp. So I guess I'll have to go back there again sometime soon. Woo hoo!

(Note: the pictures here are my own, but to see more by someone else, click here.)

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