Someone Drop the Soap, Please

Alright, who's with me? Tomorrow, all the employees at the LUSH cosmetics store in Natick will be wearing only an apron and sandals, thus exposing their backsides for all to see. Why are they doing it? Does it really matter?? (It's to protest the environmental hazards of excessive packaging that comes with many store-bought commodities, according to this article.) Anyone else want to take the day off from work and head on over for a peek?

Update, 8/27: Good thing I opted not to take the day off of work. Only two guys protested. Any others were told not to.