Wednesday, January 16, 2008

Nice Jobs

What is it about Steve Jobs that makes his annual Macworld keynote address so damned engaging? I spent an hour and a half Tuesday night — after American Idol, of course — watching the video of his presentation while reading along with Engadget's running commentary. And I'll tell you, it was really fun. Yes, that's in spite of that fact that Steve didn't even announce anything nearly as exciting as the iPhone, like he did last year. (And I still have last year's keynote saved as a podcast in my iTunes.) But the point is, it's a keynote address, one that runs an hour and a half long, and it's about technology stuff, and it's very self-congratulatory. That's not supposed to be exciting. But believe me when I tell you it's really cool. If you love your iPod or your MacBook or your iMac (like I do), or you want one, I recommend watching. I doubt Steve will be remixed this year. Still, the real thing is pretty great.

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